01Website planning
What should you prepare before building a website?
Use these six prompts to make your project brief more useful.
- The website’s primary goal: enquiries, bookings, sales or information.
- Who will use the site and what action should they take?
- Required pages and an owner for each page.
- Existing logo, photos, copy and brand guidelines.
- Reference sites and what you like or dislike about them.
- Budget range, decision-maker and preferred launch window.
Takeaway: You do not need every detail finalised. Listing priorities and open questions helps focus discovery.